We’re not saying that Google are the internet police, but at the same time that is certainly a position that they’ve been enjoying recently. At the push of a button, they could make or break a companies’ reputation online and unfortunately, this has been a story experienced by countless business owners over the past few years.
From hiring an unethical, often internationally based SEO agency to manage a campaign and finding out that they used black hat tricks, right through to inadvertently over-stuffing keywords – websites can fall victim to Google’s strict policies for a number of reasons. In most cases, this will either result in a temporary penalty until things are rectified; or a complete delisting.
In the latter instance there really isn’t much that can be done. If Google ‘black marks’ a website, it will take an awful lot to regain trust and reputability.
If you have been hit with a penalty however, there are ways to get yourself (and your website) back on the straight and narrow.
The most effective way
Hire an SEO expert. It’s as simple as that. If you’re in Melbourne, try to keep your search local and don’t go too far away from your home-base. Google love localised results and this is one of the reasons why keeping your specialist nearby can be so beneficial – as well as enjoying the same time zone to ensure that no communication between you and them is missed.
Once you’ve found a reputable optimisation specialist, they should be able to evaluate the internal details and data associated with your website. Once they know why you’ve been penalised, they should be able to help you to undertake a few measures to lift the penalty – and this could be as simple as blocking particular spam backlinks, right through to updating your content.
A common misconception shared by many people is that a delisting notice and a penalty are one and the same. This certainly isn’t the case and although some penalties can be so severe that the chance of recovery is minimal; with an expert on your side of the fence, you could improve your potential to have the penalty lifted and get your business back to normal.
When dealing with a penalty, search engines will often provide information on how to get any subsequent restrictions lifted. As tempting as it can be to address the issues on your own, it’s never a good idea just in case you end up inadvertently doing more harm than good. Instead, turn to a local specialist and allow them to look after your needs. In many cases they may even be able to look after your ranking efforts in the long run, or help you to promote your business in other ways as well.