As a start-up you’ll have one thing going for you and that’s that you will have the opportunity to define your reputation, enhance your online visibility and promote your services online as many thousands have done before you. But as exciting as that might sound, the harsh reality is that whatever your market might be; the chances are that your industry will be saturated with competitors. And this is why many companies turn to SEO, which stands for search engine optimisation.
How does it work?
By using a variety of techniques and advanced practices, it can be possible to tell search engines like Bing and Google that your website should be considered a priority. And by doing so, what you could actually do is propel your business into a position whereby it enjoys a consistent volume of traffic – and one in which the profits soon speak for themselves.
But if it’s that easy, why isn’t everyone doing it? Well, the problem is that they are. Google’s search results are now a battlefield of competing companies, all vying for the top spots. Some of which have shocking amounts of funding to get them there. This is why we recommend hiring an expert in the optimisation field to help with your efforts – but just to clarify why you might be finding it so hard, here’s a closer look at some of the leading causes of a low rank.
Google likes age
If your website is brand new, a search engine will want you to prove its worth before they even consider ranking it. It is true that Google prefers older websites because their time online allows them to be far more established (in most cases) – but that’s not to say that a new site couldn’t grow over the course of a few months and find itself propelled through the ranks when the right procedures are followed.
Google likes backlinks
And backlinks just so happen to be one of these procedures. We’re not referring to the unreliable, spam links that you’ll find offered online for $20. We’re talking about links from reputable, authoritative websites that are already considered in high esteem by search engines. Unfortunately, they have ways of distinguishing between real sites and those used to trick their algorithms; and this is another reason why hiring an SEO expert can be so important.
Google likes fresh content
The search engine giant recently released an algorithm that checks a website for fresh, relevant content and unfortunately, plenty of sites have taken a hit. The newer the content, the more likely Google is to consider the site worth ranking – but even this has its drawbacks. Obviously, not everyone will be able to update their site weekly, but that doesn’t mean that the power of fresh content needs to be overlooked. A good optimisation guru will suggest other methods, including updating certain pages or even introducing blog posts to keep things fresh.