Search Engine Optimisation in Adelaide
Whether you use search engines to browse for things that may interest you, or if you rely on them to help with the promotion of your online company; you’ll have undoubtedly encountered SEO at some point. This unique practice is as technical as it is advanced, and although many claim to be experts in the field – only a few will really possess the knowledge and understanding required to offer the right type of service.
What exactly is it?
The letters S, E and O are actually an abbreviation for the words Search Engine Optimisation. Over the years, this term was given to all online practices that relate to optimising a website so as to maximise its visibility via search engines. If you imagine the sheer scope of sites out there (over a billion), you will begin to understand why it’s so important for search engines to find a way to be able to prioritise certain sites above others.
The more relevant the website, the more likely it will be to display prominently within search result pages. So, where does optimisation come into the situation?
With thousands of sites to list, search engines needed to find a way to tell which ones should display above others, or which may be irrelevant entirely. And this is where sites that have been optimised will stand a much greater chance of being displayed highly. If a site has plenty of fresh content, quality backlinks and a host of self-explanatory Meta data, a search engine will be able to tell that it is reputable enough to warrant a decent position online.
Any website owner can take advantage of the built-in software afforded by their site development tools to improve their on-page data, but as you might imagine – if everyone does this, then engines like Google are back to square one again. That’s why they have since developed algorithms that help them to calculate and evaluate over 200 unique factors relating to sites. It’s these factors that can help a website to climb or drop, depending on Google’s findings.
How can a business expect to climb if so many boast similar traits and features?
Now, this is where things can get a little tricky. Even though many websites will feature the same keywords, products and even similar content – there’s one thing that can help to sway Google’s decision in favour of a particular site; healthy, relevant backlinks. In the past, this technique was exploited in such a way that anyone found to be abusing links with the hopes of tricking Google into prioritising a site, will often find themselves penalised (or even de-listed completely).
Black hat practitioners would often utilise thousands of links and point them all in the direction of one site, but over time Google realised that these links weren’t valid at all – and this is why thousands of websites were completely stripped from search results just a few years ago. Thanks to their algorithms the search engine giant was able to recognise spam sites immediately, with catastrophic results.
These days, the only links that Google will accept are relevant, active and most importantly; organic. And that’s where so many websites struggle to make their mark online. Many developers have found themselves penalised by inadvertently adding links from sites that may not be deemed as reputable – and plenty of them are completely innocent.
This search engine certainly isn’t holding any punches when it comes to identifying offenders, and this is why so many people are turning to the services of professional marketing companies:
Suite 72, 1A / 400 King William Street, Adelaide, SA, 5000
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What are the benefits of hiring one of these agencies?
The first thing that you need to know about a reputable search engine optimisation agency is that they will avoid unsavoury tricks and techniques at all costs. Search engines love organic results, so if you’re ever promised a page one finish in the space of a few weeks, you’re being lied to. A good expert will understand that organic positions take time; typically over the course of a few months, or up to half a year – and sometimes even longer for especially competitive niches.
During that time, it’s important to focus on a variety of factors that go into the structure of a website, such as its content, layout, links and authority. By helping a website to develop these attributes as naturally as possible, an agency will be able to ensure that a reliable, consistent growth occurs – one that Google will see as entirely natural.
Although it’s unlikely to find an expert that will disclose their secrets, the fact is that what they do can be incredibly effective; thousands of companies have gone from minimal profits to five to six figures in the space of a year, as a result of optimisation.
Now, you might be wondering how to find these types of experts – especially with so many that still utilise unorthodox techniques to get the job done.
Hiring a reputable agency
The differences between actual experts and low-quality providers can be quite clear to see from the offset. For a start, reputable practitioners will often have a client base that have been with them for months, if not years. On the other side of the coin, those that prefer spam techniques and risky methods will often go through clients in quick succession – with fast cash being their only goal.
Furthermore, optimisation isn’t cheap and so anyone promising results for a few hundred dollars a month will likely be practicing detrimental tricks. A reliable expert will charge a couple of thousand dollars per month at the minimum – and although this might seem expensive at first, the fact is that once a company starts to rank highly, they could soon start to enjoy tens of thousands of dollars in profit each month; more than enough to cover the cost of their expenses.